The Yeezy is one of the hottest and most favorite shoe lines of Adidas. These sneakers sell like hot cakes although their prices are not cheap at all. Then, what makes the shoe so special? Why is Yeezys so expensive?
In our previous post, we explained why Air Jordans’ price is so high. If you haven’t read it, you can see more here. And now, we continue with the Yeezy.
History of Adidas Yeezy shoes
Everyone knows that Yeezy is the result of the partnership between Kanye West and Adidas. However, the first Yeezy designs, including Air Yeezy 1 and Air Yeezy 2, belonged to Nike. Kanye West had collaborated with the world’s biggest sportswear company for five years before he worked with the Three Stripe brand.
After that, Kanye West and Adidas shook up the sneaker culture by releasing Yeezy Boost 750 “Light Brown” in 2014. It broke the record at that time with 9000 pairs sold out within 10 minutes.
Two years later, the brand once again shocked the world with the debut of Yeezy Boost 350 and Yeezy 950. They brought large amounts of success and became great motivations for Kanye West to continue developing and promoting this sneaker line.
Why is Yeezys so expensive?
The price is directly proportional to its reputation. As we mentioned above, these shoes are now exclusive products of Adidas – the largest company of footwear in Europe as well as the second biggest in the world (after Nike).
The Yeezy was created by Kanye West. Apart from being known as a fashion designer, this man is famous as an American rapper, record producer, and the husband of Kim Kardashian celebrity. He also has a huge number of fans all over the world.
Moreover, Yeezy sneakers are made from high-quality material and applied with many innovative technologies. This also adds to its cost.
The number of products definitely influences the price range. Due to the insufficient supply, the Yeezy prices are expensive. Not only Adidas but also many other famous brands like Gucci, Louis Vuitton, and their rival Nike produce their items in a limited number.
If the number of people who want to buy Yeezy is about 10.000, they only launch 500 pairs into the market. The rule here is that the shortage of stock will boost the demand for goods. Should everyone had Yeezy too easily, the shoes’ values would reduce and they would soon disappear.
The shoes’ resale prices
Compared to other luxury brands, the retail price of Yeezy shoes are not too high. The latest YEEZY BOOST 700 “SUN” retailed at $240. However, because of its restricted number, there are a few people who can buy the shoes at their retail price.
If you want a brand new authentic Yeezy that was out of stock, you can purchase it from other sellers. According to some recent surveys, about half of the Yeezys’ owners bought the shoes just to resell them. The resale price can be ten times as much as the original one.