No one doesn’t know how famous Yeezy is. These amazing shoes can make the world of sneakers crazy when there is a new product introduced. You must have heard a lot about “Nike Yeezy” and ”Adidas Yeezy”, right? so, Is Yeezy Nike Or Adidas?
Nike and Adidas are ruling the footwear market. Although Nike is leading the race and well-known as the world’s largest supplier of sports shoes and apparel, their position is always threatened by a formidable opponent – Adidas. However, what exactly is the relationship between Yeezy and these two dominant brands?
Who did create the Yeezy?
The story began with a man named Kanye West. He was known as a record producer, songwriter, rapper, entrepreneur, and fashion designer. Kanye West has worked with many renowned brands such as Nike, Louis Vuitton, A.P.C, and Adidas on both clothing and footwear fields.
West’s first design was a pair of Bapesta “College Dropout” shoes. This is the result of the collaboration between the famous singer and Bape. After that, he continued his career as a fashion designer and created the Yeezy sneaker line.
The Yeezy with Nike
In 2007, Kanye West cooperated with Nike to produce the first Yeezy shoes under the name Nike Air Yeezy. He had a chance to work with Mark Smith – Nike Creative Director at that time and Nathan Van Hook – Nike’s designer, who now is Senior Creative Director of The Swoosh company.
After 2 years of hard work, they finally introduced Nike Air Yeezy 1 on April 4, 2009, with three colorways: “Blink,” “Net Tan” and “Zen Grey”. Of course, these products were a huge success for the company and West.
Then, they made this line more popular with the debut of the Yeezy 2 on May 29, 2012. The shoes were impressive with new colorways of “Pure Platinum” and “Solar Red”.
In 2014, Nike continued shocking the world when releasing without announcement the “Red October” Air Yeezy II. It was also the last Nike Air because after that, West left Nike and collaborated with Adidas.
The Yeezy with Adidas
In contrast to Nike, the Three Stripes was right when they gave Kanye West what he really wanted. Adidas gave him royalties for the Yeezy designs. They also expanded and turned Yeezy into a far larger line of shoes.
In only one year, this brand shook up the world by launching the Yeezy Boost 350, the Yeezy Boost 750, the Yeezy 950. They even introduced a full apparel line at that time.
As you can see, the partnership between West and Adidas made the Yeezy greater than ever. This shoe line is now no less famous or even more renowned than Jordan of Nike.
Is Yeezy Nike Or Adidas?
With the information above, the answer to this question is that Yeezy belongs to Adidas now. In other words, it is the billion-dollar empire of Kanye West and the Three Stripes company. We believe that the Adidas Yeezy will grow faster and be better in the year to come.